Tamara Keefe left a high-powered corporate job to open Clementine’s Naughty & Nice Creamery, St. Louis’ most popular ice cream shop. Here’s how she did it.
Clementine’s Naughty & Nice Creamery opened in 2015, and almost instantly became a St. Louis obsession, with four-hour wait times(!) on the weekends. Visitors and residents alike can’t get enough of the creamery’s locally sourced, house-made ice cream. The company’s founder, Tamara Keefe, never planned to live in St. Louis, let alone become a local ice cream icon — here, she tells Livability about making the decision to leave corporate America, the evolution of Clementine’s, why vanilla is the best ice cream flavor, and how her business couldn’t have thrived without a little “St. Louis magic.”